The development trend of Zynga
5 Oct
A United States newspaper online edition said Zynga submitted thenbsp;application to the United States securities and exchange commission (SEC),zenith watches it makes them become the latest public social media company. It is also the largest social media of the IPO so far. Zynga has quot;Farm Villequot; and quot;the MafiaWarsquot; two branch, and Zynga also has other popular Facebook games. Prospectus shows that the company will sell up to $1 billion in stock.
The United States asset management company Jacob Asset Management research director Darren Chervitz said, this will be the largest IPO trading in silicon valley, and it will make the valuations of Zynga reach at least $10 billion. There also has a report, it shows after the IPO cash reserves will easily buy small rivals, and it will become the dominant game company.
Brand network marketing community founder of Sina said Zynga submitted the application is a big positive news. There has one reason below, small entrepreneurs always want to rely on some big companies. Now, they can safely do developers. Eric said the speed is the key to success, Zynga has divided into many groups, this way can ensure the speed of required by Pincust, it is also the first time of the company can guarantee the shares of market and can quickly adjust to the product. Although most companies know that it need maintenance, repair the loophole and update the game to keep users freshness, but few companies such as Zynga, they update their games every week several times.
Zynga has 6 times more profit than Kabam, EA and Playdom, but compared with domestic MMO Game company, the profit is still low. The capital market prefers more users companies than profitable company, because the future trend will rely on users more depth of the game development, it can help the company earn several times profit more.
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